Most brands sell you everything and call it a routine. We started with the ritual — cleanse, treat, restore — and built backwards.

Cleansers. Three, each with a job.

Oils. Rosehip to nourish, jojoba to balance.

Serums & toner. A resurfacing toner, a snail mucin serum, a turmeric dark spot serum.

Treatments. A calamine clarifying mask and a collagen lip mask.

Tools. A gua sha sculptor and an exfoliating net.

Twelve products. No doubling up, no deciding. Just show up.